State of Decay 3 developer Undead Labs has announced a ‘new era’ for the studio with a new logo and website.
The previous logo and branding were directly related to “making a zombie game” and the team wanted something a “bit bigger with a bit more room to explore” going forward.
To help with the makeover, it’s partnered with ’51 eggs’ – a brand development company. The new logo is made up of an hourglass and skeleton key (and some mystery). The motto is “we brave the darkness to discover our light… thus we are undead”.
Studio head Philip Holt went into a bit more detail about Undead’s update:
“We’re well on our way to making State of Decay 3 with a much greater level of ambition and support behind us… from a studio standpoint I felt like we needed to take a look at our branding, to say is the brand the way that we’re presenting ourselves to the world measuring up to what our ambitions are around what we’re trying to achieve with our game…and so that was sort of the origin”
Studio Art Director Wayne Laybourn further explains how this makeover at Undead Labs “opens up” the possibilities of what the studio is doing now, and where it might go in the future. While nothing else has been revealed so far, all of this sounds like it could potentially lead to entirely new projects in the future.
In September, Undead Labs revealed it was shifting all of its “focus and resources” to the development of the third State of Decay game. The team recently announced State of Decay 2’s final major update as well.